The Story of New Balance: A Legacy of Innovation and Quality

2025-03-11

Since its inception in 1906, New Balance has been a brand synonymous with quality, innovation, and comfort. What started as a small company specializing in arch supports and orthopedic shoes has grown into one of the most respected names in the athletic footwear industry. The brand's commitment to craftsmanship and performance has earned it a loyal following among athletes and casual wearers alike.

From Arch Supports to Athletic Excellence

New Balance was founded by William J. Riley, an English immigrant who settled in Boston, Massachusetts. Inspired by the design of a chicken's foot, Riley developed an innovative arch support that provided unparalleled comfort. This early innovation laid the foundation for the brand's reputation for foot health and comfort.

In the 1930s, New Balance expanded its product line to include running shoes, quickly gaining recognition for its focus on fit and performance. By the 1970s, the brand had become a favorite among marathon runners, thanks to its high-quality materials and attention to detail.

The "Made in the USA" Ethos

One of the standout features of New Balance is its dedication to domestic manufacturing. Unlike many competitors that moved production overseas, New Balance has maintained several factories in the United States. This commitment to local craftsmanship not only supports American jobs but also ensures a higher level of quality control.

The brand's "Made in the USA" line is a testament to its roots and values. Each pair of shoes is crafted with precision, combining advanced technology with timeless design.

Innovation and Sustainability

New Balance has always been at the forefront of innovation. From introducing the first running shoe with a ripple sole to developing lightweight materials for enhanced performance, the brand continuously pushes boundaries. In recent years, New Balance has also embraced sustainability, incorporating eco-friendly materials and practices into its production processes.

The brand's commitment to sustainability is evident in its use of recycled materials and efforts to reduce its carbon footprint. New Balance believes that innovation should not come at the expense of the environment, and this philosophy is reflected in its products.

A Global Community

Today, New Balance is a global brand with a presence in over 120 countries. While it has grown significantly over the years, the brand has remained true to its core values of quality, comfort, and performance. Whether you're a professional athlete or someone looking for everyday comfort, New Balance offers something for everyone.

The brand's slogan, "Fearlessly Independent Since 1906," encapsulates its journey of staying true to its roots while embracing innovation. New Balance continues to inspire people to move forward, one step at a time.

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