The Story of Burberry

2025-03-07

Founded in 1856 by Thomas Burberry, Burberry is a British luxury fashion house renowned for its iconic trench coats, distinctive check pattern, and timeless designs. Originally established in Basingstoke, England, the brand began as a small outfitter, catering to outdoor enthusiasts. However, it was Burberry's invention of gabardine in 1879 that truly revolutionized the fashion industry. This waterproof, breathable fabric became the foundation of the brand's legacy and its signature trench coats.

Burberry's trench coats gained immense popularity during World War I, when they were adapted as part of the British Army officer's uniform. The functional design, featuring epaulettes, D-rings, and storm flaps, became synonymous with durability and sophistication. Over the years, the trench coat evolved from a military staple to a fashion must-have, embodying the perfect blend of style and practicality.

The Iconic Check Pattern

Another hallmark of Burberry is its signature check pattern, which was introduced in the 1920s as a lining for its trench coats. The tan, black, and red pattern quickly became a status symbol, representing luxury and elegance. However, the brand faced challenges in the late 20th century when the check pattern was overexposed and associated with counterfeit products. In response, Burberry underwent a strategic transformation under the leadership of Creative Director Christopher Bailey, reintroducing the pattern in a more subtle and modern way.

Modern Innovations and Global Influence

Today, Burberry is a global powerhouse, known for its innovation and commitment to sustainability. The brand has embraced digital transformation, becoming one of the first luxury labels to streamline its fashion shows digitally. Additionally, Burberry has made strides in sustainability, pledging to become carbon-neutral by 2022 and using eco-friendly materials in its products. For a detailed overview of Burberry's latest collections, you can check out this comprehensive spreadsheet.

Burberry's influence extends beyond fashion, as it remains a symbol of British heritage and craftsmanship. From its humble beginnings as a small outdoor outfitter to becoming a global luxury brand, Burberry continues to redefine modern elegance while honoring its rich history.

```