Kakobuy Finds Spreadsheet
Founded in 1994 by James Jebbia, Supreme
Supreme's success lies in its ability to tap into countercultural movements while maintaining an air of exclusivity. The brand drops limited-edition collections weekly, creating a sense of urgency and hype that drives its cult-like following. From collaborations with artists like KAWSTravis Scott, to partnerships with luxury fashion houses like Louis Vuitton, Supreme has consistently pushed boundaries and redefined what it means to be a streetwear brand. One of the brand's defining characteristics is its ability to blend high and low culture. For example, while Supreme sells everyday items like t-shirts, hoodies, and skateboards, it also offers unexpected products like a collaborative crowbar
Over the years, Supreme has also become a platform for social commentary. Its designs often reference political events, pop culture, and historical movements. For instance, the brand’s "F*** HATE" campaign, which featured bold text on hoodies and tees, was a direct response to growing racial tensions in the United States. This ability to resonate with its audience on a deeper level has helped Supreme maintain relevance. In 2017, Supreme achieved a major milestone when private equity firm Carlyle Group acquired a minority stake for $500 million, valuing the brand at over $1 billion. Despite this, Supreme has remained true to its roots, continuing to release limited drops and maintain its underground appeal. The brand’s flagship stores, located in cities like New York, Paris, and Tokyo, have become pilgrimage sites for fans and collectors alike. Today, Supreme continues to dominate the streetwear scene, influencing not just fashion but also art, music, and lifestyle. Its ability to evolve while staying true to its core values is a testament to its enduring appeal. Whether it's a collaboration with a luxury brand or a simple box logo tee, Supreme remains a symbol of authenticity and rebellion. To explore some of Supreme's most iconic products and their pricing trends, check out this detailed spreadsheet