Since its establishment in 1911, Superga has been synonymous with Italian craftsmanship and timeless style. The brand, founded in Turin, Italy, has become a global icon, celebrated for its versatile and high-quality footwear. Superga’s signature product, the 2750 Cotu Classic, revolutionized the sneaker industry by offering a balance of comfort, durability, and minimalist design. Today, Superga continues to inspire people worldwide, blending tradition with modernity.

The Birth of an Icon

Superga’s journey began in the foothills of the Italian Alps, where the brand initially produced rubber-soled footwear for various sports. However, it was in 1925 that Superga introduced the 2750 Classic, a canvas sneaker that would define the brand’s identity. This lightweight and durable shoe quickly gained popularity, becoming a favorite among athletes and fashion enthusiasts alike. Its iconic design, featuring a vulcanized rubber sole and a simple yet elegant silhouette, remains virtually unchanged to this day.

Superga: A Symbol of Italian Culture

Superga’s influence extends beyond footwear; it is a cultural symbol of Italy’s rich heritage. The brand’s name is derived from the Basilica di Superga, a historic church overlooking Turin. This connection to Italian history and architecture is reflected in the brand’s commitment to quality and timeless design. Over the decades, Superga has been embraced by celebrities, artists, and designers, further cementing its status as a global fashion staple.

Modern Innovations and Sustainability

In recent years, Superga has embraced innovation while staying true to its roots. The brand has introduced eco-friendly materials and sustainable production methods, aligning with the growing demand for environmentally conscious fashion. From vegan-friendly options to recycled materials, Superga is redefining the role of sustainability in the footwear industry. This commitment to the planet ensures that the brand remains relevant in a rapidly changing world.

Explore the Superga Collection

For those interested in discovering Superga’s diverse range of products, this comprehensive product spreadsheet

Superga’s enduring appeal lies in its ability to adapt to changing trends while maintaining its core values. With over a century of experience, the brand continues to create footwear that combines comfort, style, and sustainability. Whether you’re walking through the streets of Turin or exploring a new city, Superga sneakers are the perfect companion for every journey.