Founded in 1913 by Mario Prada, the Italian luxury fashion house Prada has grown into a global icon of sophistication and avant-garde design. What began as a small leather goods shop in Milan has evolved into a symbol of timeless elegance and cutting-edge innovation.

The Early Years

Mario Prada initially focused on crafting high-quality leather accessories, including handbags, trunks, and travel items. His dedication to craftsmanship and premium materials quickly gained the attention of Europe's elite. By the mid-20th century, Prada had become a trusted name among the fashionable and affluent.

The Reinvention Under Miuccia Prada

The brand's transformation into a global powerhouse began in the late 1970s when Mario's granddaughter, Miuccia Prada, took the helm. With a background in political science and a passion for unconventional design, Miuccia introduced a fresh perspective to the brand. In 1985, she launched the now-iconic black nylon backpack, a bold departure from traditional luxury materials that redefined the concept of modern luxury.

Expanding Horizons

Under Miuccia's leadership, Prada expanded beyond leather goods to include ready-to-wear collections, footwear, and accessories. Collaborations with innovative designers and architects, such as Rem Koolhaas for the brand's flagship stores, further solidified Prada's reputation as a pioneer in both fashion and design.

A Vision for the Future

Today, Prada continues to push boundaries, blending tradition with modernity. The brand's commitment to sustainability and innovation is evident in its use of eco-friendly materials and forward-thinking designs. With a legacy rooted in craftsmanship and a vision for the future, Prada remains a beacon of excellence in the world of luxury fashion.